Coco is 17 and feels a desperate need to become famous even though she seems to lack the necessary talent. She is willing to do anything for recognition and avoid becoming an everyday "loser". She skips school to attend castings, music videos shoots, and to film YouTube clips but faces one humiliation after another and is quickly pushed to her limits. With her "Coco Channel", she tries to expand her notoriety on the internet and create the successful, loved, and confident character she wishes she really could be. As a crossmedia project, connecting film with the online video scene, Wannabe tells the story of a young YouTuber, who builds herself a fictitious world on the Internet.